My presentations Profile Feedback Log out. Furthermore, if we look at the comparison of the economic value between Quartz shower with pump Quartz Pumped Premium and Aquavalve standard mixer shower with supplemental booster pump Aquaforce 1. What is a product? Everybody can do the installation Good pressure Reliable temperature Safe to use What to sell Turbo charged option 5 years warranty Climate control New innovative product but old marketing strategy Product? Target Consumers Directly Directly targeting the consumers would allow them to become a consumer brand. In other two and total sales they lack behind.

If you wish to download it, please recommend it to your friends in any social system. Accessed May 22, It was easy to use and enabled customers to automatically set the water temperature instead of having to manually set and then test the water temperature for multiple times. Aqualisa brand had long-standing relationships with a group of plumbers, very loyal to Aqualisa brand. We’ll occasionally send you account related and promo emails.

It was easy to use and enabled customers to automatically set the water temperature instead of having to manually set and then test the water temperature for multiple times. Customers were generally uninformed about the showers and brand awareness was low.

MBA Case Analysis & More Marketing – Aqualisa Quartz

The company was recognised as having top quality showers, a premium brand, and great service. The problem was that the Gainsborough brand was already very successfully competing in the electric showers market. Auth with social network: Percentage of total units sold per type of shower in year source: To use this website, you must agree to our Privacy Policyincluding cookie policy.


aqualisa quartz simply a better shower case study solution

They buy in showrooms, value high performance and service, and also style is an important selection determinant. Quartz shower delivered such value, but the problem was its premium status. Quality, safety, low cost, ease of installation and usage Solves the problem of the plumber and end customer Early sales were disappointing.

aqualisa quartz simply a better shower case study solution

Simply A Better Shower specifically for you. We think you have liked this presentation.

Aqualisa Quartz: Simply A Better Shower Essay

Registration Forgot your password? They usually buy at large retail outlets and are interested in inexpensive, easy-to-install models electric showers. Awualisa Action Plan To generate sales momentum I recommend the following steps and actions to be taken: This should be a clear rationale for them to start using and pushing the Quartz shower to the consumers, which have already shown great interest in the new shower system, due to the ease of use and modern design.

Even with discount, they did not sell well, and the company was also Aqualisa Quartz: If you contact us after hours, we’ll get back to you in 24 hours or less. To make this website work, we log user data and share it with processors.

Aqualisa Quartz: Simply a Better Shower by Tiara Harris on Prezi

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They focus on product availability and not technical advice. A potential launch could result in the cannibalisation of one brand.


Such consumers are a great target for sales of additional products like shower accessorieswhich could follow due to the innovative, advanced and limitless shower technology.

Your Answer is very helpful for Us Thank you a lot! They focused on the niche market, solytion only carrying high-end products and brands, so they provided great opportunity to Aqualisa, which actually competed in that segment.

Aqualisa Quartz Simply a Better Shower Strategic Marketing Case 2

It would require a high initial investment for running a one or two year large-scale campaign and would not ensure a success. Those retail outlets offered discount, mass-market, do-it-yourself products. Sorry, but copying text is sollution on this website.

We will write a custom sample simpky on Aqualisa Quartz: The above calculations therefore clearly show the advantage of Quartz shower to the plumber. Channel Showers in the UK were sold wrought variety of channels: They should keep their customers updated with regular news either by sending them newsletters over mail or creating a special loyalty club. They can get better product for their money and will experience less problems with their shower than before. Their primer customers were plumbers, who worked for developers, showrooms, contractors or directly to customers.

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