CASE STUDY 2-2 ZIPCAR

You can add this document to your study collection s Sign in Available only to authorized users. Fill up if the gas gets low, for free using the special charge card in the car. How does the system work now? What is the strategic advantage afforded to Lear from virtual reality? Additionally, the company used social networking technologies to develop an online community of Zipcar members—Zipsters. Pass their Zipcard over the car’s reader on the windshield or press a button on the iPhone application. Importance of real data in planning.

Each vehicle has a home location, to which it must be returned, and these locations are shown on the Zipcar website. Learning from Others 9. How does the system work now? Zipcar changed the rules of the rental car industry by bringing the new Web 2. Zipcar is a capital-intensive business with low profit margins. Acquired an increasing but still minority interest in the Barcelona-based Avancar from onwards.

case study 2-2 zipcar

You can add this document to your cxse collection s Sign in Available only to authorized users. Acquired an increasing but still minority interest in the Barcelona-based Avancar from onwards. The customer knew exactly which make and model he or she would be getting. What is the strategic advantage afforded to Lear from virtual reality?

Zipcard approval can take a week. Similar schemes are being considered by Hertz, Enterprise and U-Haul. Return the car where they found it. The Zipcar rates also included the cost of gas and insurance, as well as reserved parking spots at some locations.

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Innovating in a Competitive Market: Zipcar is a capital-intensive business with low profit margins. Grouping by Business Models: Zipcar changed the rules of the rental car industry by bringing the new Web 2. Very little human interaction was required between the customer and Zipcar for a transaction. Unlike most off-airport rental agency locations, which were only open during business hours, Zipcar locations were open 24 hours.

Zipcar has been very successful, with overpaying members and renting over 5, vehicles in 50 markets in the United States, Canada, and the UK.

Zipcar Case Study

Is being adopted by city authorities, e. Their proprietary IT platform carried information flow between customers, vehicles, and the company.

case study 2-2 zipcar

Zipcars are cleaned and washed weekly by the company. Zipcar also created and installed a GPS-enabled wireless device in each car, which allowed members to find and reserve a nearest vehicle using a cell phone. Thus, information technology was not only the key enabler of this business model but also was a facilitator in creating a buzz and encouraging community development around the concept. So Lear drew back from the notion of combining jobs.

Robin Chase set up the company in with the the memorable tag studu ‘Wheels when you want them’, assembled car fleets in Boston, New York, and Washington, and eventually acquired 6, members.

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case 2.2 zipcar

Zipcar Business Plan Analysis. Instead, the Lear team chose a simpler design for its stuy reality room, one that has a flatter screen and a more open space.

Each vehicle has a home location, to which it must be returned, and these locations are shown on the Zipcar website. Points to Note 1. Time needed for a concept to come of age. Give a brief history of 2-22 under its three CEOs.

Rates vary by area, time of day, day of the week and the make and model of the vehicle. Drive off, noting the rules e. The czse did not have to stand in line or fill out papers to rent a car. What other types of competitive advantages might Lear executives seek from IS in general?

It includes extensive 3, references, plus text, tables and illustrations you can copy, and is formatted to provide comfortable sequential reading on screens as small as 7 inches.

For the most part, though, the real work of designing auto parts remains an up-close-and-personal business.

What would you do to sustain a competitive advantage?