HILTON HHONORS CASE STUDY PPT

Marriott International has the following two brands in this market: How should Hilton spend the additional revenue? Loyalty Wars Diskin did not hide his conce. Hilton guests could earn mileage in partner airline frequent-flyer programs for the same stay that earned them HHonors points, a practice known as Double Dipping?. They had a priority-reservation telephone number. This presentation, including any supporting materials, is owned by Gartner, Inc. They are targeting the most lucrative part of the business, the individual business traveler, where Sheraton and Westin independently have never been as effective as Marriott, Hyatt, and Hilton.

Working with franchisees The Hilton HHonors program was a strong factor in persuading hotel owners to become Hilton franchisees or give Hilton a management contract to run their property. The loyalty program can encourage them to spend even more. About one-third of business travelers did not have access to negotiated corporate rates and had full discretion to choose their hotel. Sheraton’s frequent-guest program wasn’t very effective. Variable pricing meant that the rate charged for a room depended not only on its size and fittings but also on the day of booking, the day of occupation, the length of stay, and customer characteristics.

That attracts investors, franchise ownership, new builders. About one-third of business travelers did not have access to negotiated corporate rates and had full discretion to choose their hotel. Sheraton’s frequent-guest program wasn’t very effective.

To make this website work, we shudy user data and share it with processors. That is the key to competitive distinctiveness.

hilton hhonors case study ppt

We’re in a cycle where for 10 years the cost to our hotels of our frequent-guest program as a percent hhonorss the folio has been cycling down. I get calls from people that are lifelong loyalists, not because of any changes we’ve made, but because once we invited them and asked them their opinion.

  DANIELA NICKLAS DISSERTATION

Hilton HHonors Worldwide Loyalty Wars: Case Study by Daniel Schwartz on Prezi

Westward Hilton Case A Leisure guests were price sensitive, often making their selections from among packages of airlines, cars, tours, and hotels assembled by a small group of wholesalers and tour organizers at rates discounted below business rates.

They were given a certificate for an upgrade to the best room in the hotel after every fifth stay. Executive summary Hilton is running a loyalty program to create and retain loyal customers as its competitors do. Variable pricing meant that the rate charged for a room depended not only on its size and fittings but also on the day of booking, the day of occupation, the length of stay, and customer characteristics. Therefore, the expenses of HHW can be regarded as the expenses of the program.

While the brands stood for quality, there was less standardization of operations in hotel chains than in many other services.

Hilton Hotels Michael J. Marquis MKTG518 Case Study I.

Rationales for the Program 1. If members were 4 Hilton distinguished three kinds of rate.

hilton hhonors case study ppt

Some people are service oriented. Do we have to compete point for point? Exhibit 2 shows the price points in the industry, and Exhibit 3 shows the distribution of brands across price points. Hilton Hotels Group went public in 15 properties in 11 states. They hhilton targeting the most lucrative part of the business, the individual business traveler, where Sheraton and Westin independently have never hhoonrs as effective as Marriott, Hyatt, and Hilton.

Working with franchisees The Hilton HHonors program was a strong factor in persuading hotel owners to become Hilton franchisees or give Hilton a management contract to run their property. Do 2 World Trade Organization.

  SAMURAIS GARDEN ESSAY TOPICS

hilton hhonors case study ppt

As an industry, we should never overpromise. People sudy about organizations that care about them. The industry was quite competitive enough. The conjoint analysis suggested that sgudy one in five HHonors member stays were solely attributable to their membership in the program—making these stays purely incremental.

Guests identified by their HHonors or airline membership numbers occupied They were given a certificate for an upgrade to the best room in the hotel after every fifth stay and were upgraded to best available room at time of check-in.

It leads the public to decide that this is all smoke and mirrors, and it makes it harder for us to deliver genuine value. A real estate investment trust, Host Marriott, owned some of the properties operated by Marriott International, as well as some Hyatt, Four Season, and Swissotel properties. Hilton offered discounted rates if the corporation delivered enough stays.

We will have a guest manager in the hotel whose job it is to make you feel special and to address any concerns you may have.

A branded hotel might be owned and managed by the chain, but it might be owned by a third party and managed by the chain, or owned by the chain and managed by a franchisee, or, in some cases, owned and managed by the franchisee.

Was the standardized approach better than a targeted approach?

Frequent travelers patronized hotels of various kinds and price segments, depending, for example, on whether a stay was a reimbursable business expense, a vacation, or a personal expense.