MYSTIC MONK COFFEE CASE STUDY SWOT ANALYSIS

The company primarily uses word of mouth as a means of sales and increase of revenue. Enter the email address you signed up with and we’ll email you a reset link. The large size of this target market would make MMC more profitable. Promotions, advertising, and more sales were done through word of mouth, affiliate program, ShareASale, expansion, and product line extension. The website and its affiliates help the company to earn a net profit margin average 11 percent of revenues. The Carmelite Monks of Wyoming would like to purchase a ranch that would greatly increase its operations.

It can do this by targeting not only Catholics but all coffee drinkers in the U. If you contact us after hours, we’ll get back to you in 24 hours or less. Has Father Daniel Mary set definite objectives and performance targets for achieving his vision? Click here to sign up. The large size of this target market would make MMC more profitable. What is cost advantage?

The mission of the Order is obviously to respect, love, and pray to God.

mystic monk coffee case study swot analysis

Lastly, the most important benefit is the monastic relationship present between MMC and its Catholic customers. Catholic population, which consists of more than 69 ocffee Americans. Your Answer is very helpful for Us Thank you a lot!

mystic monk coffee case study swot analysis

Asses the customer value proposition and the profitability. The website and its affiliates help the company to earn a net profit margin average 11 naalysis of revenues.

(DOC) MYSTIC MONK COFFEE Case Analysis | Charissa Mae G Amper –

Enter the email address you signed up with and we’ll email you a reset link. The current mission is to produce a high quality product that is marketed to the segment of the U.

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mystic monk coffee case study swot analysis

What is cost advantage? The order currently has 13 monks working to produce coffee for sale and has a production capacity of pounds per day.

Mystic Monk Coffee

The monks may feel they are compromising their beliefs by focusing more on the coffee than their stated religious mission. Mystic Monk Coffee should expand its anlaysis market.

Sales were made mostly online, sometimes through telephone orders. As sales increase, revenue generated from increased sales will help with the purchase of new property and the coffee can then be offered in a limited amount of supermarkets.

Sales are generated primarily from online orders. Mystic Monk Coffee is among the distributors that produces a higher quality product. Lastly, T- shirts, gift cards, CDs, and mugs were sold in their website.

These coffees are made from high quality Arabica beans rather that low quality, bitter Arabica beans. Log In Sign Up. MMC voffee a strong customer value proposition for a lot of reasons.

Mystic Monk Coffee – Case Study

There is a flaw, especially with regards to profitability. How to cite this page Choose cite format: The mission of the company is tied to the vision of the company.

Retrieved from Book Archive: Mystic Monk Coffee has a primary goal of transforming the small brotherhood of 13 monks lining in the small swo to include accommodations for 30 monks. Promotions were done through word of mouth by the loyal customers.

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There are currently more than inquiries who want to be considered to become a Wyoming Carmelite and Father Prior Daniel Mary wished to accept a select few when he is able to expand. The company is sustainable because the monks have a specific goal in mind and all are on the same page ccoffee trying to reach the goal of the purchase.

The large size of this target market would make MMC more profitable. The monks are a group of 13 living in a small home. Click to learn more https: The focused differentiation strategy of Mystic Monk Coffee would be able to produce a competitive advantage.

Leave your email and we will send you an example after 24 hours Only one monk is in charge of the coffee production and even if a new roaster will be purchased, much labor is still needed. Sorry, but copying text is forbidden on this website! Everyone at the company has the same goal and this is to further the revenue of the company in hopes of expanding to better serve God.